symbol

Identity for a non-profit providing grief counseling services to children, teens and their families. The curves and branches in the tree symbol are inspired by family tree diagrams.

Featured in Designing for the Greater Good, a new book that showcases the “best nonprofit and cause-related design worldwide.”

Credits

Designed at: Thinkso

Art direction: Brett Traylor

Client: Bereavement Center of Westchester

website

The website uses the family tree as a large-scale background graphic.