book

Commemorative book for the 75th anniversary of Morgan Stanley’s founding. The slipcased hardback edition (pictured) was given to Morgan Stanley presidents, board members, managing directors and important clients.

Credits

Designed at: Thinkso

Art direction: Brett Traylor

Printing: Blanchette Press

Client: Morgan Stanley

book spread

Large-scale type introduces each section of the book. This section, Connections, illustrates the history of Morgan Stanley with artifacts from the firm’s archives. An old annual report featuring the founding partners’ signatures opens the section.

book spread

Individual spreads collect two- and three-dimensional artifacts that share a common theme or belong to a specific period in time.

detail

Some artifacts demand a closer look, like the panel of call buttons on this rolltop desk, a replica of the original partners’ desks from 1935.

book spread

Artifacts appear actual size whenever possible, as in this spread from a 1935 ledger.

book spread

The collection of artifacts devoted to founders Henry Morgan and Harold Stanley.

book spread

Photographs of firm parties from the 50s, 60s, and 70s alongside Henry Morgan’s recipe for Fish House Punch.

detail

Borders and subtle shadows give the artifacts physicality.

book spread

Occasionally a photograph will take over an entire spread, like this one of the Sales and Trading unit in the 1970s.