Identity for the “microblog” created by Robin Lester about Clinton Hill, Brooklyn. The blue and green dots in the logo reference the C and G subway lines, which stop in the neighborhood. The type is set in Gotham, the quintessential NYC typeface.
The identity as applied to the website.
The logo was designed to appear over a diverse collection of photography in the website masthead. Whether the site name appeared in black or white, the dots were always in color.
Some alternate logo ideas, ultimately not chosen. The one on the left references the shape of the neighborhood when viewed from above. The one on the right includes elevation drawings of the three types of residential buildings you find in Clinton Hill.